GNP Branded Gear

Marketing + Design

I contribute to various aspects of the company's promotional products' marketing efforts. My responsibilities primarily revolve around managing GNP Branded Gear's social media channels and creating compelling content for their email blasts, which are sent out approximately three times a week.

As part of my social media management duties, I curate engaging posts that promote the organization's wide range of branded materials while fostering meaningful interactions with our target audience. Additionally, I ensure messaging consistency by repurposing the email blasts' content and adapting it for social media platforms.

Email Examples

Email Banners

Motion can draw the viewer’s eye more effectively than a static image, increasing the chances that my email will be noticed and engaged with, while also making my emails more interactive and encouraging recipients to spend more time exploring the content. This demonstrates my ability to incorporate dynamic elements into my designs and showcases my versatility and creativity as a designer.

Image Retouch

Social Media Image Posts

I also play a significant role in maintaining and enhancing GNP Branded Gear's website. This involves adding, removing, and editing products displayed on the site. I meticulously incorporate accurate pricing, detailed product attributes, decoration information, and appropriately sized product images to ensure a seamless browsing experience for visitors.

Furthermore, I have actively contributed to the website's organization by creating new categories, including "Free Personalization," "Holiday Gifts," and "Free Samples." To enhance the visual appeal and provide clear information, I have designed custom banners and crafted compelling descriptions for each category. The process of introducing a new category aligns with adding a new brand to the site, which I have successfully accomplished. Notably, I have added esteemed brands like "Brooks Brothers," "Under Armour," and "Igloo" to our offerings.

Website Banners

By showcasing my involvement in managing social media, creating engaging content, maintaining the website, and expanding its offerings with new categories and brands, this page effectively demonstrates my expertise in marketing and digital content creation within the context of a promotional products marketing company like GNP Branded Gear.