Dr.Martens Ad Campaign 

Brand Design

Project Summary

For my advertising campaign for the Doc Martens brand, I wanted to create a series of advertisements that highlighted the brand's shoes as a statement of personal style. I chose to focus on two of the brand's most popular models, the Floats 1460 and Scribs 1460, as I felt these represented the brand's aesthetic and versatility well.

I approached the campaign with the goal of showcasing individuals who wore the shoes for their own reasons, whether for style, comfort, or practicality. As a fan of the brand myself, I was drawn to the grungy aesthetic that is often associated with Doc Martens and wanted to incorporate this into the campaign.

Working on this project allowed me to develop my skills in advertising design and concept development. I am  proud of the campaign I created and believe it effectively showcases the Doc Martens brand and its products to a wide audience.

Tagline - Fit For Everyone

I developed a tagline that captures the brand's inclusivity and versatility: "Fit for Everyone." The goal of this tagline was to appeal to any viewer who might come across the advertisements, regardless of their personal style or footwear preferences.

One of the key elements of the Doc Martens brand is its ability to appeal to a wide range of consumers. With this in mind, I wanted to create a campaign that conveyed the message that anyone is welcome to wear Doc Martens shoes and that the brand has something to offer for everyone. This tagline was designed to reflect this message and to encourage potential customers to visit the store and explore the brand's offerings.

Shoe box designs that compliment each shoe design.